Every sip is a signal.
The next evolution of brand discovery — a sensory-intelligence platform that makes every sip smarter and every interaction more meaningful.
What It Does
Who Tasted
What They Thought
Purchase Intent
Environment Effect
Cross-Event Comparison
Demographic Response
Flavor Resonance
Who It's For
Alcohol Brands & Sampling Companies
Spirits, wine, beer, samplers, and field marketing agencies. Trained ambassadors lead an immersive kiosk-style tasting journey that turns every activation into high-fidelity sensory data and brand-level intelligence.
Non-Alcohol Product Companies
NA beverages, food & snacks, cosmetics and fragrance brands. Any product that benefits from a guided, ambassador-led tasting journey can use SipSense IQ™ to capture moment-to-moment insight.
The Tasting Journey
How It Works
Immersive Guided Walkthrough
A trained ambassador leads each consumer through an immersive, kiosk-style tasting journey — appearance, aroma, sip, finish, overall — captured in taps, not text.
Demographic & Sensory Capture
Gender, age range, ethnicity, and language captured alongside every sensory score — high-fidelity data revealing who your taster is and what they felt, moment to moment.
Event Logging & Closeout
Bottles available, used, and sold. POS placement, shelf display, traffic level, manager sign-off, and store stamp — one clean closeout per activation.
Real-Time Brand Intelligence
Live KPIs, geo heatmaps, demographic breakdowns, sales conversion, and flavor trends — actionable insight the moment a taster taps.
Intelligence Categories
What You Get
Everything You Need to Know About Every Taster, Every Time.
Sensory Intelligence
The full tasting profile — appearance, aroma, sip, finish, and overall — scored by every taster, in real time.
• Product Performance
• Emotional Drivers
Behavioral Intelligence
Who the taster is, how they shop, whether they'll buy, and what keeps them coming back.
• Consumer Identity
• Usage & Shopping Behavior
• Purchase & Retention
Market Intelligence
How consumers discover the brand and where it stands against competitors in the category.
• Marketing & Discovery
• Competitive Positioning
Operational Intelligence
Compliance, supply chain health, and the environmental context behind every activation.
• Safety & Compliance
• Operational & Supply Chain
• Event & Environment Context
For Alcohol Brands
Built for every spirit, wine, and RTD.
From craft distilleries to national labels — SipSense IQ™ turns each tasting into measurable brand intelligence.
Use cases
- Validate launches
- Compare SKUs
- Measure POS
- Track ambassador performance
- Identify demographic sweet spots
- Improve flavor development
- Strengthen distributor relationships
For Agencies
For Sampling & Activation Companies
Trained ambassadors lead immersive walkthroughs and capture high-fidelity sensory data at every event.
What SipSense IQ™ Replaces
What Your Teams Get
What Your Clients Get
SipSense IQ™ empowers your ambassadors and delivers brand intelligence your clients can act on.
Why It Matters
Why SipSense IQ™ Makes Every Sip Smarter
One platform — every interaction more meaningful.
Brands
- Who discovers your product
- What makes every sip meaningful
- How ambassadors surface behavioral insights
- Moment-to-moment preference data
- What drives purchase intent
Sampling Teams
- A modern kiosk-style tool
- Immersive walkthrough delivery
- High-fidelity sensory data capture
- Proof of ambassador value
Consumers
- An immersive guided tasting journey
- A chance to influence the brands they connect with
Every sip smarter, every interaction more meaningful — for alcohol, non-alcohol, and every product in between.
Industries
Industries We Serve
From the bar to the beauty counter — any product worth sampling.
Spirits & Wine
Whiskey, vodka, tequila, wine & more
Beer & Cider
Craft, macro, and seasonal releases
Non-Alcoholic Beverages
NA spirits, mocktails, juices, coffee & tea
Food & Snacks
Sauces, chocolates, and specialty foods
Cosmetics & Fragrance
Scent samples, skincare, and beauty
About SIPSENSE IQ™
SIPSENSE IQ™ is the next evolution of Brand discovery — a sensory‑intelligence platform that transforms how people taste, explore, and connect with your product.
SipSense IQ™ is a sensory-intelligence platform that transforms brand discovery through real-time interactive tasting tools and deep behavioral analytics. Trained ambassadors lead consumers through an immersive, kiosk-style tasting journey — capturing high-fidelity sensory data and actionable, moment-to-moment insight into every preference. Every activation becomes a data-rich event, every taster becomes a measurable signal, and every sampling program becomes a strategic advantage — making every sip smarter and every interaction more meaningful.
Guided Sensory Profiling
Appearance, aroma, sip, finish & overall — scored live in taps.
Demographic Capture
Gender, age range, ethnicity & language for every taster.
Real-Time Alerts
Live KPIs and event updates the moment a taster taps.
Structured Feedback
Flavor notes, purchase intent & recommendations captured instantly.
Photo & POS Capture
Shelf displays, POS materials & event photos logged in-field.
Analytics & Trends
Cross-event benchmarking, geo heatmaps & demographic insights.
Compliance & Privacy
Age-gated, privacy-first data handling with audit-ready records.
Accessibility-First
ADA-compliant flows with multi-language support for all tasters.
Contact Emails
Sales
sales@sipsenseiq.comSupport
support@sipsenseiq.comPrivacy
privacy@sipsenseiq.comLegal
legal@sipsenseiq.comSecurity
security@sipsenseiq.comPress
press@sipsenseiq.comPartners
partners@sipsenseiq.comBilling
billing@sipsenseiq.comPricing
Simple, Transparent Pricing
Choose the plan that fits your sampling program. Upgrade anytime.
For emerging brands running their first sampling programs.
or $2,999/yr (save 15%)
For brands that need real-time, demographic-rich intelligence.
or $1,999/yr (save 15%)
For sampling & activation agencies running field teams.
For large organizations and multi-market rollups.
Your data, your consumers, protected.
No personally identifiable information is stored. All consumer demographic data is anonymized and aggregated. Photos are optional and shared only with the brand and location portals you choose.